Project Summary

Tim van Geest is a pianist, composer, band coach, multi-instrumentalist, and teacher. Ready for a new step in his career, I had the opportunity to work on creating a brand identity for him. The goal was to establish a more serious style with less emphasis on the piano, opting for a dark green and professional look. Various design iterations were presented during the presentations, bright colors and different shapes, but there was a clear favorite: Tim had a distinct taste. After three rounds of corrections, I successfully achieved the desired result. By asking in-depth questions, I delved into the core of why he does what he does. More than just piano.