Project Summary

Coaching for men—that is the goal of Praktijk Gekken Werk. Climbing is a challenge; you might feel overwhelmed standing at the foot of a mountain only a fool would dare to climb. However, you discover through the sessions that you are not alone. As a coach, you travel together with your client and tackle the problem one step at a time. It was an amazing privilege to be creating such an intriguing social project. The look and feel needed to match the already existing website. I was in charge of creating the primary logo, logomark, logo variation, corporate identity manual, invoice, and social media banners.