Project Summary


Have we become too accustomed to the ease and comfort that we don't take responsibility for our health and lifestyle? This is the question Adam asks. His goal is to inspire and inform people to live a healthier life and make better choices. Healthy Aging, Longevity, and gaining control over your health are the overarching topics that need to be communicated to a broader audience. Together with Adam, I looked at his target audience and developed a vision and Instagram identity that looks professional, sturdy, but also modern. Through research into lifestyle—both visually and informatively—I made choices in the design process.